Gem uses food grade hydrogen peroxide to act as a safe, low sensitivity whitening agent. The oxygen penetrates your tooth’s enamel and lightens surface stains. The level of Hydrogen Peroxide is safe for all, even those with sensitive teeth.
Mined from the earth, they use this natural mineral as a mild abrasive to help prevent plaque build-up, remove surface stains and whiten and polish teeth. Unlike abrasives of the past, it offers a gentle clean, without scratching or damaging the tooth’s enamel.
Derived from the cell walls of plants, they use Cellulose Gum as a thickening agent to keep the paste creamy and stop ingredients from separating. This ingredient is regularly used as a food additive and is considered safe for consumption.
Gem's food-grade Glycerin is derived from vegetable oils and is non-GMO. It works as a natural preservative to prevent the ingredients from separating, while also enhancing the natural mint oil flavour.
This natural material is used to remove surface stains and whiten and polish teeth. Gem uses only the highest quality silica with ultra-fine microscopic particles, designed to safely clean and polish the enamel on your teeth (some imported silica has large abrasive particles that can scratch or damage the enamel).
Hydroxyapatite is the main mineral our teeth and bones are made of and is a proven, safe alternative to fluoride. It works by repairing and re-mineralising tooth enamel with calcium and phosphorus, which helps teeth to become harder and stronger, while also whitening and smoothening the tooth’s surface.
Naturally derived and made from corn, rice, potato starch or wheat, Maltodextrin is a commonly used, easily-digestible food additive. It can be used to improve the mouth feel of a product, but in our case, it’s simply a minor by-product of the probiotic and only occurs in trace amounts.
Mint Oil & Menthol:
Gem's powerful peppermint flavour comes from pure peppermint (mentha piperta oil) and mint (mentha arvensis leaf oil) essential oils (both derived from natural mint leaves) and a naturally sourced menthol. Combined, these ingredients provide a clean aftertaste and long-lasting fresh breath.
Oral Probiotic (Lactobacillus Salivarius):
This probiotic is an anti-bacterial and anti-inflammatory agent. When we nuke our mouths with chemicals, the balance of good and bad bacteria is thrown off. And bad bacteria is a problem; it can destroy the tooth’s enamel, as well as the dentin layer underneath. The inclusion of Lactobacillus Salivarius prevents the build-up of bad bacteria, encourages the good bacteria and helps to establish a healthy oral microbiome.
This stuff gives Gem’s toothpaste its luxuriously thick consistency. The paste comes out of your mint-green tube with ease, making teeth-brushing effortless, mess-free, and all the more indulgent.
Sodium Menthyl Cocoyl Taurate:
This is a sulphate-free, naturally derived alternative to Sodium Lauryl Sulphate (SLS). Derived from coconut, this mild surfactant has very low irritation potential (unlike SLS) and has strong cleansing properties.
A powerhouse at preventing tooth decay. Fluoride found in Sodium Monofluorophosphate (SM) helps reduce demineralisation of tooth enamel. This means your teeth stay stronger and for longer. SM also remineralises any weak spots, strengthening precious enamel for better pearly whites.
The sweetener Sorbitol is naturally derived from corn. Not only does it not cause cavities, it can help reduce dental plaque and acids, while also fighting harmful pathogens found in saliva. As a humectant, it also helps to moisten the mouth.
Stevia Rebaudiana Leaf/Stem Extract:
Gem uses this sugar substitute extracted from the leaves of the Stevia Rebaudiana plant, and native to Brazil and Paraguay. As stevia is sugar-free, it does not fuel the plaque bacteria that causes tooth decay. It also helps to remove the bitter notes.
Gem uses pure water to blend ingredients and give our products the right consistency.
This corn-derived sweetener has anti-bacterial properties, is non-cariogenic and doesn’t ferment in your mouth to feed tooth decaying bacteria. Importantly, this has the effect of reducing plaque formation and inhibiting enamel demineralisation. By starving the cavity-causing bacteria, acidity inside your mouth is neutralised and saliva flow increases to healthy levels.